L LAY'D BACK
NEWCASTLE · AUSTRALIA
AI automation for Australian trades & service businesses

You're on the tools.
Your business should be running itself.

We map the calls you miss, the quotes that go cold and the admin that eats your nights — then hand you a practical automation plan to fix it. Written for your business, in 48 hours. Free.

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Free written plan in 48 hours  ·  no obligation  ·  takes 5 minutes
A website built overnight for a Sydney concreter
Real build, live right now — one of 400+.
✓ Call answered & booked
✓ Quote sent, follow-up running
400+local business sites built overnight — with capture & follow-up on top
48hfrom your questionnaire to a written plan
24/7AI receptionist — every call answered
What we automate

Where the money quietly walks out

Every trade business leaks jobs in the same three places. We find yours — then close them.

📞

Never miss another job

An AI receptionist answers every call — after hours, weekends, while you're on the machine — captures the details and books it straight in.

One missed call a day ≈ $1,000+ a week quietly gone.
📨

Quotes that chase themselves

Every quote followed up automatically until it's a yes or a no — without you remembering, nagging or losing track.

A followed-up quote closes 3–5× more often than a "sent it and forgot".
🗂️

Your admin, off your plate

Invoices, job sheets, replies and reminders — drafted and sent for you, so evenings stop disappearing into paperwork.

Most owners hand back 5–10 hours a week. That's your weekends.
How it works

Three steps. That's the whole process.

Answer the questionnaire

Five minutes, real detail. How the work actually happens today — the handoffs, the tools, the leaks.

Get your written plan

Within 48 hours: every place your business loses time or money, and the exact automation that fixes it.

30-minute walkthrough

We map the rollout together — practical, prioritised, and priced so it pays for itself.

Built by us

Built overnight, live right now

The same team that maps your automation builds local business websites every night. Here's tonight's work.

DMR Roof Restorations website
DMR Roof Restorations — built & live
Bolt Building Group website
Bolt Building Group — built & live
Tuan Concrete website
Tuan Concrete — built & live
Straight answers

The things everyone asks

What does it cost?

The plan is free — you only pay if we build together. And the audit fee is fully credited toward your build, so the review effectively pays for itself. If we can't find recoverable time or money, you shouldn't be paying — and you won't be.

I don't have time to set this up.

You don't set anything up. We build it, connect it and test it — you approve each step on one 30-minute call. Most owners' total time contribution is under an hour.

We already have a website.

Good — this isn't a website pitch. It's about what happens around your website: calls, quotes, follow-ups and admin. (And if your site is doing nothing for you, we'll tell you straight, in writing.)

Is this just AI spam?

No. Everything is trained on your business, speaks to your customers the way you would, and you see and approve every message before it ever runs. You can switch things on and off line by line.

Start here

Get your free automation plan

Tell us who you are — the questionnaire arrives by email and takes about five minutes. From there: your plan in 48 hours, walkthrough call within the week.

Check your inbox.

Your questionnaire is on its way to .
Answer it when you get a spare five minutes — your plan starts from there.

Nothing arrived in a few minutes? Check spam, or email heath.penfold@laydbackapps.com.

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