Data Deletion Instructions

If you have interacted with a business that uses Lay'd Back technology — for example, you sent a message to their Facebook Page or Instagram account, called their phone number, or submitted an enquiry form — records of that interaction are held in systems we operate on that business's behalf. You can ask for your personal information to be deleted.

How to request deletion

1. Email heath.penfold@laydbackapps.com with the subject line "Data deletion request".
2. Include enough detail for us to locate the records: your name, the business you contacted, the channel you used (e.g. Facebook Messenger, Instagram, phone, email) and, if you know it, the approximate date.
3. We will acknowledge your request, action it, and confirm when deletion is complete.

Alternatively, you can contact the business you dealt with directly — they can forward your request to us.

What gets deleted

• Your enquiry records, message content and contact details held in the CRM systems we operate for that business.
• Any copies held in connected automation or notification systems, unless we are required to keep them by law.

We may retain limited records where the law requires (for example billing or tax records), or where they are needed to resolve a dispute. Anything retained is kept only as long as necessary, then deleted or de-identified.

Timeframe

We acknowledge requests promptly and complete verified deletions within 30 days. You will receive confirmation once done.

Facebook and Instagram users

Messages you send through Facebook or Instagram are also governed by Meta's own platform tools and privacy controls. Deletion requests sent to us are actioned the same way regardless of how you contact us. If you used Facebook Login with one of our apps, you can also remove the app's access from your Facebook settings at any time.